A common question that a SEO will hear by a potential client is can you make my site #1 on Google? There are many ways that SEO companies answer this question but the simple fact is:
No one can guarantee #1 ranking on Google.
This is a very important concept to grasp when looking for a reputable SEO company. There are Google Webmaster Guidelines that a white hat search engine optimizer can follow but the fact is that no one, not even Google can guarantee your site to be ranked number one.
So how can I explain to my clients that ranking can not be guaranteed? This is a very good question and Matt Cutts from Google attempts to answer this question in the video below.
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How can I explain to my clients that ranking can not be guaranteed?
Some key points in the video highlight:
-The importance of Local SEO
-Be wary of SEOs that promise you the world – they probably use black hat SEO techniques which will eventually get your web site banned from Google search
-Its much better to rank 2,3,4 for keywords that bring you business as apposed to #1 for long obscure keywords
-What are the phrases that are going to convert well as apposed to phrases that you rank #1 for
-Look for an SEO that will help build your site to stand the test of time
If you still have questions, see what Google thinks about how to find a good search engine optimizer