What Is Search Engine Optimization?

Search engine optimization or SEO, is the process of getting a website to the top of a search for any combination of keywords that are relevant to the content on the website that is being optimized.  Popular search engines including Google will rank websites high if good relevant content is found on that site but sometimes, that’s not enough.

Industries like computer repair where the competition is high require more aggressive strategies in order to get to the top of a search.  It is not enough that content on the site is good.  Small businesses will sometimes hire a SEO Company if they want to get their site on the radar of their potential customers.  These SEO firms can help a small business get to page one of a search which we all know is the place to be.  It is rare for people to go beyond page one when searching for services online.

According to Wikipedia, the acronym SEO can refer to search engine optimizers, a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house.

SEO is usually first incorporated into web site design and development which is the bare minimum that can be done as far as optimizing a site goes.  A SEO company will go far beyond on page SEO and use various techniques to promote the web site they are working on.

One popular technique used by many SEO companies today is to promote sites via social media outlets including Twitter and Facebook.


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