When you have invested precious time and money in setting up a website, you naturally want to get the most out of it that you can. You will also want your site’s visitors to get exactly what they want from it.
Website optimization is the process of designing web pages with an eye towards achieving a higher rank in the listings of the popular search engines. Carefully researched and placed keywords and phrases, well-written tags and text and an overall positive design are key components needed when optimizing a website.
If website optimization is not enough to increase your website’s profitability, you may need to look at using conversion rate optimization testing. This identifies what you need to do to improve your customer satisfaction rate.
What is a Conversion Rate?
There are two types of website conversion. Type one involves attracting potential customers to visit your website, whereas type two actually occurs when a visitor is using the site. This measures the number of visitors that remain on the site to make a purchase, or that sign up to be a member. Many website managers concentrate their efforts solely on the first type of conversion, basing their success on the volume of visitors. However, if you want to realize the maximum return on the investment you have made in your website or product, you will need to focus more on the second type.
Maximize Your Conversion Rate
Maximizing your conversion rate means establishing how to increase your Revenue per Visitor. Revenue per Visitor is the average value of a visitor to your website; visitors who register as members, or that purchase items successfully obviously have a higher revenue value.
Conversion rate optimization testing is useful to determine when visitors are leaving your site prematurely, and why. One of the most common findings relating to conversion rate failure is lack of trust on the part of the visitor. Finding the weak areas of a website and strategically reassuring the prospective customer at these points, can make a big difference in building a relationship of trust with him or her.
Advertising can actually help in this regard. Article-based advertising is very productive among desirable demographics, such as 18 to 24 year olds and those with incomes over $75,000 per year, and is the preferred form of online advertising. Visitors are more likely to read and act on this type of advertisement, and online articles stimulate more searches for products and services. If they can read and evaluate it on their own time, consumers will frequently follow through by clicking for more details. Integrating articles and other types of informative materials into your website will help increase your conversion rate by allowing consumers to participate and interact with your products or brands in an intelligent way.
An online casino gaming website specializing in slot machines, wanted to improve their visitor traffic and conversion rate. After professional evaluation, they began by improving the launch page, by emphasizing the benefits of game registration and online play. They implemented micro-conversions – smaller steps allowing visitors to transition from being an anonymous player to a registered player without difficulty. To draw visitors to the site for other reasons than simply slots, the website added article-based content in the form of how-to’s, general information, commentary and blog postings. Positive results were seen immediately and the Revenue per Visitor continues to increase.
Main/popular types of Digital Marketing
Digital marketing employs digital advertising channels in order to promote brand names and reach the consumer effectively. The 4 most popular venues for digital marketing are cellular phones, the internet, radio, and television as well as other types of digital media. Currently, there are a number of digital marketing agencies that assist their clients in this area of internet and other marketing campaigns. Many people will often ask “what is the difference between digital and internet marketing?”
The most significant difference lies in the type of techniques which are currently being employed in the fields of digital and internet marketing. Internet marketing totally focuses on reaching consumers using the internet whereas digital marketing uses every channel available and never limits the advertising to the internet. Some of the media channels that are most commonly used in digital marketing include:
Cell phone text messages or SMS (Short Message Service)
RSS (Really Simple Syndication) feeds
Outdoor digital displays
These are very common in both the digital and internet marketing sectors and you will find that many digital marketing agencies employ them.
Push versus Pull techniques of digital marketing
Anytime you are discussing the concept of digital marketing and the techniques used, you will most likely here about the two primary strategies, namely the “Push” or the “Pull.” Here are the differences between the two strategies:
Pull digital marketing – the consumer visits the merchant’s source of information or website about specific products or services that they are searching for and put in a request for the information.
Push digital marketing – conversely, with push digital marketing, the consumer receives the information they are looking for by viewing advertisements (cell phone messages, RSS feeds, or SMS).
Additionally, there are advantages and disadvantages of both types of digital marketing which include:
Pull advantages include low technological requirements, no opt-in requirements, and there are no restrictions on the size of a file. Pull disadvantages includes little or no tracking of website visitors, more marketing requirements, and no personalization of messages to encourage website visitors to return.
Push advantages include detailed tracking of consumer preferences, high sales conversion rates, and personalized messages. Conversely, Push disadvantages include the ads being blocked, compliance with the Can Spam Act of 2003, delivery technology is required, and specific opt-in requirements.
Ask any successful internet marketer about Search Engine Optimization and they will tell you that SEO is the ultimate traffic generator for any website. SEO is the technique that many digital and internet marketing gurus have turned to using this in order to enhance their sales and attract more website traffic. The business market today, whether offline or online is highly competitive. However, where online businesses are concerned, the importance of using SEO content on webpages can never be over stressed. When you consider that website traffic is the lifeblood on the online business, the importance of SEO should be obvious.
A common question that a SEO will hear by a potential client is can you make my site #1 on Google? There are many ways that SEO companies answer this question but the simple fact is:
No one can guarantee #1 ranking on Google.
This is a very important concept to grasp when looking for a reputable SEO company. There are Google Webmaster Guidelines that a white hat search engine optimizer can follow but the fact is that no one, not even Google can guarantee your site to be ranked number one.
So how can I explain to my clients that ranking can not be guaranteed? This is a very good question and Matt Cutts from Google attempts to answer this question in the video below.
mobile users click here for video:
How can I explain to my clients that ranking can not be guaranteed?
Some key points in the video highlight:
-The importance of Local SEO
–Be wary of SEOs that promise you the world – they probably use black hat SEO techniques which will eventually get your web site banned from Google search
-Its much better to rank 2,3,4 for keywords that bring you business as apposed to #1 for long obscure keywords
-What are the phrases that are going to convert well as apposed to phrases that you rank #1 for
-Look for an SEO that will help build your site to stand the test of time
If you still have questions, see what Google thinks about how to find a good search engine optimizer
Search engine optimization or SEO, is the process of getting a website to the top of a search for any combination of keywords that are relevant to the content on the website that is being optimized. Popular search engines including Google will rank websites high if good relevant content is found on that site but sometimes, that’s not enough.
Industries like computer repair where the competition is high require more aggressive strategies in order to get to the top of a search. It is not enough that content on the site is good. Small businesses will sometimes hire a SEO Company if they want to get their site on the radar of their potential customers. These SEO firms can help a small business get to page one of a search which we all know is the place to be. It is rare for people to go beyond page one when searching for services online.
According to Wikipedia, the acronym SEO can refer to search engine optimizers, a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house.
SEO is usually first incorporated into web site design and development which is the bare minimum that can be done as far as optimizing a site goes. A SEO company will go far beyond on page SEO and use various techniques to promote the web site they are working on.
So you are working on a site and your SEO efforts are paying off. More and more people are getting to your site and business is good. So what do you do? You take a break from your SEO efforts to concentrate on other things that need attention. Although this might not be a bad thing if you step away from it for a few days, taking a 3 month hiatus from SEO will definitely hurt your campaign.
I did a little experiment and took a break from optimizing 1 of my New Jersey sites just to see what would happen. Well, my visitor count drastically dropped for that particular website. Many people think that once a website is on top, it will stay on top but that is far from the truth. Search Engine Optimization is an ongoing job that needs constant attention.
Companies that pay for initial optimization and stop because their site drops know this very well. They figure if their site is on top of the search engines, it will continue to stay there so it is a total waste of money paying the SEO company an ongoing monthy fee. A few months later, they call back asking for service because their site is not doing as well as it used to. Now that the site dropped, more effort is required to get it back up making the price greater.
It was a cool experiment and confirms that you need to nurture your website if you want to see it grow!
So you have a New Jersey business and want to get your small business website seen by thousands of people on the web. It is true that New York, especially NYC has many more people and chances are if you successfully get your site optimized for NY search, your visitor count will be greater. The real question is do you want a large quantity of visitors or a good quality of visitors viewing your site.
What I like to focus on when optimizing websites is ROI which stands for return on investment. It all comes down to how much money your business is generating. There are sites out there with a page rank of 5 and are not making any money. What a waste of time! It is true that some websites were not created to make money but for the ones that are, it is wise to use strategic methods to get your site viewed by the right people (your potential customers).
I use Google Analytics to find out who is visiting my sites. This tool will give you every piece of information needed to make wise SEO decisions based on what your client’s goals are. If used correctly, this tool will help you find out how to get the right people to your site.
So back to the original question, with NY so close, why optimize for NJ search? Because your customers are in New Jersey, that’s why. If you perform a service and a customer has to come out to see you, the distance between you and your customer is highly relevant. Local SEO is your best bet when trying to optimize your service based business.